Re.work is a series of conferences and workshops built around innovation and technology in society. We created an intro animation for speakers, which focused on bringing together concepts of innovation and technology within society. From a high perspective, entrepreneurship is a vehicle for bringing innovation to society through product design and development. At the same time, it is the ecosystem of established businesses, Academia, research, design, and startups that enable us to change our lives using technology.
We wanted to match the flat and minimalistic design sense of the re.work organization while creating a short but dynamic intro for speakers. As a concept, we settled on the flow of lines to represent the flow of ideas, generating, combining, splitting off from one another and then coming together at the end. This represents the way in which a spark of genius undergoes a journey that can transform society. We also took inspiration from Tron, and the idea of information flowing like electrons and information packets through a microcosm or connected world.